IONIQ 5 Batik

Full Time · Art Director · Digital Designer · Publication Designer · Minimal AI Involvement · 2024

We believe innovation is the ability to move forward into the future while continuing to respect the past. Through IONIQ 5 Batik, we present a harmonious combination of the latest technology and Indonesian cultural heritage. Click the video to watch the film.

Photography by Bramsky

In collaboration with an Indonesian photographer who is well-versed in Indonesian heritage, these photos accentuate the car's design as well as Indonesia's Kawung Batik and the process of making them.

IONIQ Batik Shot in Film

The story of the car travels through Keraton Solo and Candi Borobodur in Magelang. Where Azcha Tobing documents the journey and inspires him to capture and develop the photo film.

Batik Dance

A social media campaign launched with Brandon, a well-known Indonesian dancer, who created an interesting themed choreography of modern meets heritage.

Batik Book

This book is the essence of IONIQ 5 Batik. Its modern technology that meets Indonesian Heritage. The book features the history of IONIQ 5 automobile design and how kawung batik infuses well within the exteriors and interiors of the car.