Personal Project · Motion Graphics Designer · Brand Designer · No AI Involvement · 2019

Jack the Clipper is a unique barbershop experience taken from a well-known serial killer, Jack the Ripper. The idea behind the logo is a combination of bold old-school typeface with an unidentifiable common head and a clipper. The person in the logo brings a mysterious mood while the font shows seriousness in a ‘40s typeface. The clipper makes the brand identifiable as a barber as well as a representation of a weapon.