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LAB5
Freelance · Brand Designer · No AI Involvement · 2024
Dedicated to the scientific innovation, LAB5's pioneering skincare blends cutting-edge research with wellness, offering effective solutions for radiant, healthy skin. Transform your routine into a glowing style effortlessly.
Logo
LAB5 is a clinical skincare brand with a weight on science. The weight is kept light, which lets the brand come across as precise and still approachable.
Packaging Design
Skincare shelves are crowded and noisy, and the routine itself can feel like a lot. The packaging goes the other way showing 1 calm system across every product, so someone can tell what belongs together without reading much. The information is there for people who want it, but it never competes with the product. The aim is to earn trust and efficacy through restraint and essentialism, the way a well-run lab does.
Key visual
Most people don’t know what “cutting-edge research” means for their skin. The key visual makes it tangible by putting the formula at the center of the lab, as the result of the work. It tells the audience that the science is happening on their behalf, and that the outcome is a routine they can enjoy.
